Show Cases

Loyalty & Passenger Engagement (European hub airport)

The airport's loyalty program showed declining participation. We redefined the loyalty journey across digital and physical touchpoints and brought purchase data from retail, parking and F&B into the CRM. Result: +20 % passenger engagement within 6 months, more partner participation and larger retail baskets.

Commercial Profitability Turnaround (European airport operator)

A commercial business unit with negative EBITDA after COVID-19. We led a strategic realignment with a new marketing setup and digital campaign workflows. Result: break-even within 12 months and +10 % commercial yield.

Ancillary Services Private Jet (Regional private airline)

Together with the airline we designed and launched a portfolio of ancillary products for the luxury segment. Result: several million euros in additional annual non-aviation revenue and a clear USP in the market.

CMS Market Scan & Vendor Selection (German hub airport)

Market scan of 13 CMS vendors, structured scoring, demo coordination and moderation, preparation of the tender. Result: a clear shortlist and a solid basis for the tender process.

Project Prioritization (German regional airport)

Too many projects competing for the same people and budget. We assessed the portfolio, set clear prioritization criteria and aligned them with management. Result: a strategic roadmap and a prioritized use of resources.