Connecting commercial assets. Creating new revenue.
More revenue from the passengers you already have. We turn parking, retail, loyalty and digital channels into measurable non-aviation revenue for airports. From first analysis to a pilot that pays off.
From parking booking to commercial opportunity.
Your customers are already there. So is the revenue.
A customer books parking. Now the airport has a name, a date and a reason to travel. Retail, F&B and lounge partners have products that fit. We connect these pieces into one customer journey and test it in a focused pilot.
One ecosystem. One customer journey. Measurable results.

What we do
Most airports sit on revenue they never collect: parking customers who never come back, retail data nobody uses, partners working in silos. We find that money and help you bring it in.

Commercial Performance
More revenue from parking, retail, F&B and ancillary services.

Commercial Ecosystem Strategy
Parking, retail, digital channels and partners in one growth plan.

Customer & Revenue Activation
Existing touchpoints become relevant offers, automated engagement and real sales.
How we work
Three steps, a clear scope and a fixed timeline. You see first results within weeks, not at the end of a long project.

1. Understand
We look at your data, people, processes and partners and find where the money is.

2. Connect
We break down silos, align stakeholders and connect data, systems and partners into one customer journey.

3. Deliver
We launch a pilot, measure the impact, scale what works and hand over the know-how.
Benjamin Ritschel, Managing Director
No junior team, no slide factory. You work with me directly. I was VP at Fraport AG (digital strategy, retail marketing, payment ecosystems) and Director at Miles & More / Lufthansa Group (business development, retail, P&L). I know airport commercial from the inside: the budgets, the systems and the people who decide.
Focus: Strategy & Sales, Loyalty & CRM, Non-Aviation Revenue, Digital Ecosystems.

Frankfurt am Main
Let's find your hidden revenue.
Book a free 30-minute discovery call. You get an honest first view of where your airport leaves money on the table. No obligation, no sales pitch.
Phone: +49 177 8382130
E-mail: hello@3lc-consulting.com
3 Letter Code Consulting GmbH, Schwarzwaldstraße 132, 60528 Frankfurt am Main
References
Airports and aviation companies that rely on our work. An excerpt.




